Contractor Marketing
Are you looking to generate contractor leads to grow your construction business? Are you sick and tired of signing up for various lead generation services for junky leads to share with your competitors?
Well we have the secret ingredient to success! Forget Angie’s List, Home Advisor, Porch, Yelp and the others. One of the downfalls with these type of lead providers is that they send the same leads to you and your competitors. Start generating leads of YOUR OWN today with a contractor marketing strategy in place. ContractorWeb generates leads for YOUR business. There are 4 main components for a successful online marketing strategy for a contractor business. With proper implementation, this strategy can start generating leads immediately and help grow your contractor business.
Our comprehensive online marketing strategy for contractors is a sound plan to generate new leads and grow your Construction business. We focus on 4 primary tactics to grow your contractor business online:
Generate Leads with Professional Contractor Marketing
Website Design
ContractorWeb builds professional websites that are SEO Optimized, Responsive and User Friendly in order to convert web visitors into leads. Our team of web development professionals maintain contractor websites on a daily basis to ensure that there is fresh content to feed the Google monster. Having a strong web presence builds trust and credibility for your business. These days, it’s important that a contractor at least has a website, as a bare minimum. Customers will likely become skeptical about hiring a contractor that does not have a website or web presence if they research the company prior to hiring.
Social Media
Some love it, some hate it, but it’s here to stay – Social Media that is! You’ll find plenty of Americans walking down the street staring at their phones without even looking ahead. While some remain skeptical about Facebook, Instagram, Twitter and other social platforms, the fact is there is business opportunity within it. Contractor social media can increase brand awareness to attract new customers and also engage with their existing customer base. Not only does social media impact your SEO and web rankings, it can also serve as a solid contractor marketing tool to bring in new leads. Like most things, social media must be done right in order reap the benefits.
SEO
“Just Google it!” is a phrase that many use these days. And when it comes to finding a contractor business, it becomes even more common. That’s why it’s important to make sure you have a strong Organic Search Engine Optimization (SEO) plan in place to promote your website. This type of SEO impacts the normal (non-paid) search results and also includes Google Maps placement. Many tactics are involved to increase your website rank such as blogging, directories, citation building, backlinks and more. It’s important to not fall in the trap of only employing short-term marketing methods and also invest in your longer-term strategies such as organic SEO.
Pay Per Click (PPC)
Pay Per Click, also referred to as PPC, is a great way to IMMEDIATELY start generating a funnel of contracting leads. The beautiful thing about PPC is that it does not take time to build and produces impact right away. Once an account is set up and approved by Google with paid ads and keywords, your business is displayed to searchers with intent hire a contractor for the job. PPC is an excellent way to start gaining new customers while your other web efforts take time to build. It is recommended that only a professional with experience manages your pay per click services as it’s a complex process to get it done right and avoid wasted budgets.
Are You Ready to Take Your Contractor Business to the Next Level?
Let's start a conversation today. Contact us and we'll schedule a call with you to discuss in more detail.