As we all know, the Yellow Pages are becoming less and less important. This also pertains not only to consumer products, but also Local Services such as Contractors. Here are some interesting internet statistics that stresses the importance of having a solid web presence for your contractor business:
- 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
- 97% of consumers use the Internet to find and research products or services in their local area – (The Kelsey Group).
- 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. This means these searchers decide which local business to spend their money at by the businesses they find on the Internet – (Local Marketing Source).
Many folks like to say:
“Google is the New Yellow Pages”