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Pay-Per-Click (PPC) Advertising for Contractors

Pay Per Click for ContractorsAre you looking to obtain more leads from your contractor website? Pay Per Click (PPC) is an excellent way to drive traffic of new leads to your website and make your phone ring! If your website is not displaying at the top of page one on Google organically, than this is an excellent way to get there while your organic SEO efforts build over time.

Generate Contractor Leads Instantly

Contractor LeadsThe beauty of pay per click SEO is that it can instantly generate website traffic and phone calls to your business, whereas traditional / organic search engine optimization takes 3 months+ to make an impact. Once your PPC campaign is set up and Google approves your ad, you are ready to go. No waiting months for the effort to take impact. Your ad can be up and running in a matter of days.


What is Pay-Per-Click?

Google Adwords for ContractorsPPC = Pay-Per-Click. And the name defines itself a bit. When a customer clicks on your ad, you pay for it. If a potential customer sees your ad but does NOT click on it, you pay nothing. The most common PPC provider out there is Google AdWords. Bing Ads is also a player in the market, however, Google AdWords is by far the dominator. The 4 main components of the initial set up for a PPC campaign consists of:

  • Your Ad
  • Keywords
  • Targeted Geography
  • Budget

Benefits of Pay Per Click for Contractors

  • It’s instantaneous! – that’s right, with a well built PPC campaign your phone can start ringing immediately.
  • On / Off – PPC provides the flexibility of turning on when you need more business and turning off when you are at capacity or during your busy season.
  • Budget – you control your budget and how much you want to spend.

How Much does Pay Per Click Cost?

That’s up to you. You can spend as little or as much as your business demands. Budgets for AdWords and PPC advertising typically varies by the size of your construction company, availability of resources and marketing funds available. The important thing to note here is that the advertising pays for itself. With good quality leads coming to your business, the cost to generate those leads is easily paid for by the new business generated from the advertising efforts.  Here are some average / typical budgets we’ve seen, but PPC is not a one-size-fits all deal.  It varies by customer and market demand.

PPC Budget for ContractorsTypical AdWords Budget for a small Home Improvement Contractor:
$250 – 500 / month

Typical AdWords Budget for a small Heating and Cooling Contractor:
$500 – $2,000 / month

Typical AdWords Budget for a medium-size Heating and Cooling Contractor:
$2,000 – $5,000 / month

How to Get Started with PPC

The best way to approach Google Adwords and Pay Per Click advertising is to hire a professional SEO company that specializes in the contractor and construction market, such as A successful PPC strategy comes with the appropriate knowledge and experience within the specific type of industry that you work within. With our focus on the contractor niche, we know what works and doesn’t work for your particular trade.

So…ready to start generating new contractor leads? Give us a call at (248) 390-4698 or email us at today and we’ll get working for you.

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